Tag Archives: Marketing

Volg on everyone’s lips: Everybody wants to have a piece of the “Volg Danke-Kuchen”

Posted on 2012/07/05 by Philipp Zutt

Volg, the well-known retailer of the Swiss village communities, launched a new product format just on schedule for Mother’s Day – the “Volg Danke-Kuchen”. What is the specialty of this product? – The flavour combination and a smart… Read more

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Posted in Allgemein, Branding, CorporateTaste, Emotions, Marketing, Product Design, Taste | Tagged , , , , , , | Leave a comment

What makes your coffee machine amiable

Posted on 2011/11/29 by Philipp Zutt

New findings from brain research pave the way for new, effective forms of product and communication design. – Philipp Zutt Neurology (brain research) is one of the most important scientific fields of development. Not only does it generate… Read more

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Posted in advertisement, Branding, CorporateTaste, Marketing, Marketing Mix, Neurology, Neuromarketing | Tagged , , , , | Leave a comment

You can smell my love, competence, fear, …

Posted on 2011/08/05 by Markus Herzberg

A few months ago I have posted about the ability to smell diseases. Today I will give you some lines about the ability to smell emotions, especially those of your partner. httpv://www.youtube.com/watch?v=-Jn-4qrwcz4… Read more

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Posted in Branding, Customer Experience, Emotional Message, Emotionalise, Emotions, Marketing, Neurology, Neuromarketing, Research, Science, Senses, Smell | Tagged , , , , , , , , , , , | Leave a comment

I pay more for a good slogan

Posted on 2011/07/20 by Tim

There are brands we cannot imagine without slogans. On the other hand there are some slogans we cannot associate anything with them. An interesting study from the University of Chicago, which was released in the Journal of Consumer Research,… Read more

Posted in Branding, Emotional Message, Emotionalise, Emotions, Marketing, Neuromarketing, PoS, Science | Tagged , , , , , , , | Leave a comment

Predictably Irrational by Dan Ariely (Excerpt)

Posted on 2011/07/15 by Markus Herzberg

Dan Ariely does research in behavioral economics and tries to describe it in plain language. One excerpt of the chapter “The Truth About Relativity” of his book “Predictably Irrational” can be found below…. Read more

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Posted in Emotions, Marketing, Neurology, Neuromarketing, PoS, Rationality, Research, Science | Tagged , , , , , , , | Leave a comment

The Emotional Rationality – it’s like flying an airplane

Posted on 2011/01/24 by Markus Herzberg

The world talks about emotions. Rightly. That is also the purpose of this global emotions forum, due to the fact that 80% of our decisions are based on emotions and the remaining 20% are also influenced by emotions. There is no other way in… Read more

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Posted in Emotional Message, Emotionalise, Emotions, Marketing, Neuromarketing, Rationality, Research, Science | Tagged , , , , , , , , | Leave a comment

Clear-German: Neuro-Rhetoric not only for manager

Posted on 2010/12/14 by Markus Reiter

Language develops in the brain. The one who wants to be communicating effectively needs to know what happens there while we are talking, listening or reading. Neuro-Rhetoric shows how the latest findings of brain research can be used for personal… Read more

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Posted in Allgemein, Branding, Customer Experience, Emotional Message, Emotionalise, Emotions, Marketing, Neuromarketing, Rationality, Research, Science, Strategy | Tagged , , , , , , , , , | Leave a comment

Leaving clients (leave) alone

Posted on 2010/11/19 by Myriam Woestenfeld

Companies are spending a good deal of their annual budget on acquiring new clients. Some companies have understood by now that it is more effective and much cheaper to retain existing clients versus winning new ones – marketing literature speaks of… Read more

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Product and Emotion – Synesthetic Design

Posted on 2010/11/18 by Dr. Michael Haverkamp

The emotional attachment of the customer to brands can be positively influenced by attractive, multi-sensory configuration. Somatic motives such as bodily activity, enjoyment and eroticism can also play an important role. Emotions are based upon… Read more

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Posted in Art, Branding, Customer Experience, Emotional Message, Emotionalise, Emotions, Feel, Hear, Marketing, Product Design, Research, Science, See, Senses, Smell, Synesthesia, Synesthetic Design, Taste | Tagged , , , , , , , , , , | 1 Comment