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Tag Archives: Emotionalise
You can smell my love, competence, fear, …
A few months ago I have posted about the ability to smell diseases. Today I will give you some lines about the ability to smell emotions, especially those of your partner. httpv://www.youtube.com/watch?v=-Jn-4qrwcz4… Read more
Posted in Branding, Customer Experience, Emotional Message, Emotionalise, Emotions, Marketing, Neurology, Neuromarketing, Research, Science, Senses, Smell
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Tagged Branding, Customer Experience, Emotional Message, Emotionalise, Emotions, Marketing, Neurology, Neuromarketing, Research, Science, Senses, Smell
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I pay more for a good slogan
There are brands we cannot imagine without slogans. On the other hand there are some slogans we cannot associate anything with them. An interesting study from the University of Chicago, which was released in the Journal of Consumer Research,… Read more
Posted in Branding, Emotional Message, Emotionalise, Emotions, Marketing, Neuromarketing, PoS, Science
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Tagged Branding, Emotional Message, Emotionalise, Emotions, Marketing, Neuromarketing, PoS, Science
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The Emotional Rationality – it’s like flying an airplane
The world talks about emotions. Rightly. That is also the purpose of this global emotions forum, due to the fact that 80% of our decisions are based on emotions and the remaining 20% are also influenced by emotions. There is no other way in… Read more
Posted in Emotional Message, Emotionalise, Emotions, Marketing, Neuromarketing, Rationality, Research, Science
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Tagged Emotional, Emotionalise, Emotions, Marketing, Message, Neuromarketing, Rationality, Research, Science
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A smiling a day keeps bad moods away – why compliments can enhance interpersonal communication
Communication is the essential part in our lives. Everything is communication and according to Paul Watzlawik “You cannot not communicate”. A smiling and a compliment are little things in communication, but with huge effects for companies,… Read more
