With the EmoCompass®, feelings can been evaluated and controlled as a whole and directly for the first time.
Emotions are registered directly because people do not have to transform their feelings into words! They answer by using a fistful of very easy to operate slide controls. Thus, shapes and colours will be monitored in such a way that a personalized sensation image will emerge as an answer to the question.
The colours and shapes used in the images are psychologically encoded and empirically tested over years. Owing to the code, the images can statistically interpreted and the results can be displayed as profile of sensations.
Based on these profiles a EmoMap© can be generated: A map of emotions for a brand, for a product or for communication measurements. A road map of feelings, easy to read and easy to use. With this, you exactly know where you are standing before the next objective is set.