I am my connectome by Sebastian Seung at TED

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As humans we are biopsychosozial subjects, that is a fact. Everybody also agrees that we have a unique genom/DNA, except for twins. Mr Seung lifts this to another level with his hypothesis “I am my connectome” as we are also different in our neuronal connections and I want to share this with you.

Thinking even further, knowing more about the connectome could not only help to understand mental diseases, but could also boost emotional marketing and neuromarketing as we would have a better understanding on how brands are anchored in our brains, how this process happens and get more information on differences in culture, gender, age and so on.

About Markus Herzberg

Markus studied Management at Victoria University Melbourne. Since 2004 he has had a passion for neurology, psychology, emotions and art, and he always tries to integrate these fields in his work and thinking. "Products and services distinguish themselves not only based on the benefit, but also on their emotional value. To be able to manage this value means to satisfy customer needs more effectively."
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