Monthly Archives: March 2012

Volg to go: Convenience emotionally invented anew

Posted on 2012/03/06 by ZUTT • PARTNER – EmoConsulting

Volg, a comparatively small retailer, but a clever market leader in respect of village stores, started the development and realization of a new convenience concept. This is to being able to offer their clients new services and products, and like… Read more

Continue reading →

Posted in advertisement, Branding, Emotional Message, Emotionalise, Emotions, Marketing, Neuro-Design, Neurology, Neuromarketing, Packaging, Product Design | Leave a comment

Quanilla: Fresh curd cheese gives Milchschnitte & Co. a hard time

Posted on 2012/03/06 by ZUTT • PARTNER – EmoConsulting

For a fresh new product for the Swiss chocolate bar market, the name, as well as the packaging, have been developed – completely independent and multisensual – based on the results of an initially implemented Emo-Study. It was about defining the… Read more

Continue reading →

Posted in advertisement, Branding, Emotional Message, Emotionalise, Emotions, Marketing, Naming, Neuro-Design, Neurology, Neuromarketing, Product Design | Leave a comment