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Archive
Monthly Archives: November 2011
What makes your coffee machine amiable
New findings from brain research pave the way for new, effective forms of product and communication design. – Philipp Zutt Neurology (brain research) is one of the most important scientific fields of development. Not only does it generate… Read more
Posted in advertisement, Branding, CorporateTaste, Marketing, Marketing Mix, Neurology, Neuromarketing
Tagged Brand, Branding, Marketing, Neurology, Neuromarketing
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I am my connectome by Sebastian Seung at TED
As humans we are biopsychosozial subjects, that is a fact. Everybody also agrees that we have a unique genom/DNA, except for twins. Mr Seung lifts this to another level with his hypothesis “I am my connectome” as we are also different in our… Read more
Posted in Emotions, Marketing, Neurology, Neuromarketing, Research, Science, Software
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More Emotional than Expected
Against all odds, the consumers‘ decision for a health insurance is much less rational than so far assumed. Au contraire: It arouses strong emotions in the consumers. High health costs, which cause people to change their health insurance… Read more
Posted in advertisement, Branding, Neurology, Neuromarketing, Rationality, Research, Science
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