Monthly Archives: May 2011

Do we have a free will?

Posted on 2011/05/27 by Markus Herzberg

There has been an article partly dealing with this topic I want to share with you! Here you can read something about free will, decision making and trust in the brain, and how this can be influenced and how the processes are (NZZ article in… Read more

Posted in Branding, Customer Experience, Emotional Message, Emotionalise, Emotions, Marketing, Neurology, Neuromarketing, Rationality, Science | Leave a comment

What is the true value of a brand, if a brand is made up of emotions and is owned by the customers?

Posted on 2011/05/17 by Markus Herzberg

Today I want to ask just a open question for you to think about it, to comment on it or for just writing some thoughts: “What is the true value of a brand, if a brand is made up of emotions and is owned by the customers?” Some companies… Read more

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Posted in Branding, Emotionalise, Emotions, Marketing | 2 Comments

Study to look at the uses and impact of neuromarketing

Posted on 2011/05/11 by Markus Herzberg

research-live.com has published an article about a new study with the above-mentioned topic. “Researchers at the University of Oxford are putting neuromarketing under the spotlight in a study of how it is changing market research and what… Read more

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Posted in Marketing, Neurology, Neuromarketing, Research, Science | Leave a comment

Quora: Questions about Emotions & Neuromarketing

Posted on 2011/05/04 by Markus Herzberg

I have recently came about Quora.com. An online knowledge-base for various topics. It is organized like a wiki, but more for questions and answers open for every member. Here is what the website reads about Quora.com: “Quora is a… Read more

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Posted in Branding, Emotions, Marketing, Neurology, Neuromarketing, Research, Science | Leave a comment