Monthly Archives: April 2011

Article published in M+K: Advertising in the marketing-mix 2015?

Posted on 2011/04/28 by Philipp Zutt

Has advertising a chance in the growing communication overkill? – Yes, thanks to 3 developments: Read the original article here (only in German)…. Read more

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Posted in advertisement, communication overkill, Communication-Convergence, Emotional Message, Emotionalise, Emotions, Marketing, Marketing Mix, Neurology, Neuromarketing, PoS, PR, Research, Technobility, TV commercials | 1 Comment

Stereo mood a basic approach of linking music styles to moods, feelings and emotions

Posted on 2011/04/27 by Markus Herzberg

StereoMood I recently found a site that “translates” music into different moods with the help of the community…. Read more

Posted in Emotional Message, Emotionalise, Emotions, Hear, Music, Senses, Synesthesia, Synesthetic Design | Leave a comment

INTERVIEW: Having the pleasure with Neuro-Rhetorik Guru Markus Reiter

Posted on 2011/04/21 by Markus Herzberg

© Markus Reiter (Fotograf: Die arge lola) Have you ever wondered why some people can talk long times and it rarely get´s boring? Maybe Markus Reiter has the answers or at least some good advices for you to enhance your rhetoric, the way… Read more

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Posted in Branding, Emotional Message, Emotionalise, Emotions, Marketing, Neuromarketing | Leave a comment

Neurology = View into the soul? Or maybe not?

Posted on 2011/04/19 by Philipp Zutt

  A really interesting article with the title “Truncated soul, quickened brain” has been published in the Swiss daily paper “Tages-Anzeiger” on 14th April 2011: The author Daniel Hell (director of compentence center for… Read more

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Posted in Emotional Message, Emotionalise, Emotions, Marketing, Neuromarketing, Rationality, Research, Science | Leave a comment

INTERVIEW: Having the pleasure with the Synaestetic Design Expert Dr. Haverkamp

Posted on 2011/04/15 by Markus Herzberg

Dr. Haverkamp has been so kindly to answer me some questions about Synaestetic Design. He is an expert in this field as he works Ford and has recently written a book about Synaestetic Design…. Read more

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Posted in Branding, Customer Experience, Emotionalise, Emotions, Marketing, Neuromarketing, Packaging, Product Design, Science, Senses, Synesthesia, Synesthetic Design | Leave a comment

New tool: Portable EEG headset – What do you think?

Posted on 2011/04/14 by Markus Herzberg

NeuroFocus has invented a new tool, a portable EEG headset. With this tool it is possible to record the brain waves with dry electrodes. Read more here. The company argues that this will diminish the laboratory bias focus groups have while sitting… Read more

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Posted in Allgemein, Neuromarketing, Research, Science, Tool | 4 Comments

INTERVIEW: Having the pleasure with the Synaestetic Story Teller Jonas Navid Mehrabanian Al-Nemri about Umm Nur

Posted on 2011/04/08 by Markus Herzberg

I had the chance to exclusively talk with Jonas about his latest book Umm Nur. A book full of short stories charged with a synasthetic element. One week ago we have introduced his new book in a post.(read more about this topic and an exclusive… Read more

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Posted in Branding, Emotional Message, Emotionalise, Emotions, Feel, Hear, Marketing, Neuromarketing, Rationality, See, Smell, Synesthesia, Taste | Leave a comment

Why people do not like to visit retirement homes

Posted on 2011/04/05 by Markus Herzberg

httpv://www.youtube.com/watch?v=owGykVbfgUE&playnext=1&list=PL62A5785CD0D6474C The Switzerland magazine „Beobachter“ has recently written about smell, fragrances and how these can influence our behavior. Mr. Grossenbacher from Air… Read more

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Posted in Branding, Customer Experience, Emotional Message, Emotionalise, Emotions, Marketing, Neuromarketing, Science, Senses, Smell, Synesthesia | Leave a comment

Synaesthetic Story-Telling

Posted on 2011/04/01 by Markus Herzberg

A good story-teller is somebody who is able to generate an individual movie into your head only with words. Or in other terms, a good story is not only readable it also smells, sounds, tastes and feels. This is what I call “Synaesthetic… Read more

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Posted in Art, Emotional Message, Emotionalise, Emotions, Marketing, Neuromarketing, Synesthesia | Tagged | Leave a comment