Search
-
-
Latest Article
- The iPad as multisensory consulting tool – lets the quality of advice and sales rates increase immediately
- Gut feelings provide important information for the market
- Sharper profile due to emotions
- NZZ-Documentation: The Skin
- Volg on everyone’s lips: Everybody wants to have a piece of the “Volg Danke-Kuchen”
Archive
Monthly Archives: January 2011
The Emotional Rationality – it’s like flying an airplane
The world talks about emotions. Rightly. That is also the purpose of this global emotions forum, due to the fact that 80% of our decisions are based on emotions and the remaining 20% are also influenced by emotions. There is no other way in… Read more
Posted in Emotional Message, Emotionalise, Emotions, Marketing, Neuromarketing, Rationality, Research, Science
|
Tagged Emotional, Emotionalise, Emotions, Marketing, Message, Neuromarketing, Rationality, Research, Science
|
Leave a comment
A smiling a day keeps bad moods away – why compliments can enhance interpersonal communication
Communication is the essential part in our lives. Everything is communication and according to Paul Watzlawik “You cannot not communicate”. A smiling and a compliment are little things in communication, but with huge effects for companies,… Read more
Corporate sound or just nice elevator music?
Ms. Kuebler has written an article about „the sound that seduces to shopping“ in the Swiss paper „Tagesanzeiger“. In her article she writes about the nice background music that everybody knows from shopping malls as well as the sound in… Read more
Posted in Branding, Emotional Message, Emotionalise, Emotions, Flagship Stores, Hear, Marketing, Neuromarketing, Senses, Strategy
|
Tagged Brand, Branding, Corporate Sound, Emotion, Music, Sound, Strategy
|
Leave a comment
