Monthly Archives: November 2010

GlobalEmotionsForum.com has a new Twitter account!

Posted on 2010/11/26 by Markus Herzberg

GloablEmotionsForum.com has a new Twitter account and is now also available here: http://twitter.com/EmotionsForum We will send all our blog posts to Twitter as shorted links. So follow us on Twitter to be kept up-to-date at any time! So tweet… Read more

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Posted in Emotions, Marketing, Neuromarketing, Tool | Tagged , , , | Leave a comment

Leaving clients (leave) alone

Posted on 2010/11/19 by Myriam Woestenfeld

Companies are spending a good deal of their annual budget on acquiring new clients. Some companies have understood by now that it is more effective and much cheaper to retain existing clients versus winning new ones – marketing literature speaks of… Read more

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Posted in Customer Experience, Emotional Message, Emotions, Marketing, Strategy | Tagged , , , , , | Leave a comment

Product and Emotion – Synesthetic Design

Posted on 2010/11/18 by Dr. Michael Haverkamp

The emotional attachment of the customer to brands can be positively influenced by attractive, multi-sensory configuration. Somatic motives such as bodily activity, enjoyment and eroticism can also play an important role. Emotions are based upon… Read more

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Posted in Art, Branding, Customer Experience, Emotional Message, Emotionalise, Emotions, Feel, Hear, Marketing, Product Design, Research, Science, See, Senses, Smell, Synesthesia, Synesthetic Design, Taste | Tagged , , , , , , , , , , | 1 Comment

Scientific papers

Posted on 2010/11/12 by Philipp Zutt

During the last years some scientific papers about emotions have been published in cooperation with Zutt & Partner – EmoConsulting and some universities, both in German and English…. Read more

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Posted in Branding, Customer Experience, Emotionalise, Emotions, Marketing, Neuromarketing, Packaging, Product Design, Rationality, Research, Science, Senses, Strategy | Tagged , , , , | Leave a comment

Where’s the wellness in buying a spa gift coupon?

Posted on 2010/11/11 by Myriam Woestenfeld

A friend of mine turns 40 this month. I know, from own experience, this is no reason to see the future in all dark colors. But I know my girl and so to soothe her pain, I decided to make her a special gift, emotional and goal-oriented: a day of… Read more

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Can you inform your clients too much?

Posted on 2010/11/08 by Dr. Sandra Hutterli

No doubt, it is important to inform your clients. But in some cases, no information would give clients a much better feeling. When I took the Shuttle bus offered by the hotel to the train station, I felt very happy that there was no traffic jam…. Read more

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Posted in Customer Experience, Emotionalise, Emotions, Strategy, Travel | Leave a comment

The most beautiful and emotional number mankind knows

Posted on 2010/11/01 by Markus Herzberg

httpv://www.youtube.com/watch?v=fmaVqkR0ZXg Have you ever heard that beauty can be expressed in a number? The human brain is able to recognize this number wherever it occurs…. Read more

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Posted in Art, Branding, Emotions, Flagship Stores, Golden Ratio, Marketing, Neuromarketing, Packaging, Product Design, Rationality, Research, Science | Leave a comment