Monthly Archives: September 2010

The emotional world of your brand in your hand

Posted on 2010/09/22 by Philipp Zutt

httpv://www.youtube.com/watch?v=NtTxzAb_Kgw Only what you hold in your hand enables you to truly act. Zutt & Partner – EmoConsulting lays a map of the emotions of your brand, your product or your communication measures into your hands, the… Read more

Posted in Branding, EmoMap, Emotions, Marketing, Science, Senses, Tool | Leave a comment

What has dance to do with yoghurt?

Posted on 2010/09/21 by Markus Herzberg

httpv://www.youtube.com/watch?v=RX5xJ5HdMTU Doctor Peter Lovatt is a dancing doctor, but he does not cure patients, he studies the relationships between dance styles, emotions, hormones, perception and communication. Before he starts his academic… Read more

Posted in Dance, Emotions, Feel, Hear, Marketing, Science, See, Senses | 1 Comment