Category Archives: Strategy

Corporate sound or just nice elevator music?

Posted on 2011/01/05 by Markus Herzberg

Ms. Kuebler has written an article about „the sound that seduces to shopping“ in the Swiss paper „Tagesanzeiger“. In her article she writes about the nice background music that everybody knows from shopping malls as well as the sound in… Read more

Posted in Branding, Emotional Message, Emotionalise, Emotions, Flagship Stores, Hear, Marketing, Neuromarketing, Senses, Strategy | Tagged , , , , , , | Leave a comment

Clear-German: Neuro-Rhetoric not only for manager

Posted on 2010/12/14 by Markus Reiter

Language develops in the brain. The one who wants to be communicating effectively needs to know what happens there while we are talking, listening or reading. Neuro-Rhetoric shows how the latest findings of brain research can be used for personal… Read more

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Posted in Allgemein, Branding, Customer Experience, Emotional Message, Emotionalise, Emotions, Marketing, Neuromarketing, Rationality, Research, Science, Strategy | Tagged , , , , , , , , , | Leave a comment

Leaving clients (leave) alone

Posted on 2010/11/19 by Myriam Woestenfeld

Companies are spending a good deal of their annual budget on acquiring new clients. Some companies have understood by now that it is more effective and much cheaper to retain existing clients versus winning new ones – marketing literature speaks of… Read more

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Posted in Customer Experience, Emotional Message, Emotions, Marketing, Strategy | Tagged , , , , , | Leave a comment

Scientific papers

Posted on 2010/11/12 by Philipp Zutt

During the last years some scientific papers about emotions have been published in cooperation with Zutt & Partner – EmoConsulting and some universities, both in German and English…. Read more

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Posted in Branding, Customer Experience, Emotionalise, Emotions, Marketing, Neuromarketing, Packaging, Product Design, Rationality, Research, Science, Senses, Strategy | Tagged , , , , | Leave a comment

Can you inform your clients too much?

Posted on 2010/11/08 by Dr. Sandra Hutterli

No doubt, it is important to inform your clients. But in some cases, no information would give clients a much better feeling. When I took the Shuttle bus offered by the hotel to the train station, I felt very happy that there was no traffic jam…. Read more

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Posted in Customer Experience, Emotionalise, Emotions, Strategy, Travel | Leave a comment

How Emotions can be managed

Posted on 2010/10/29 by Philipp Zutt

With a skilful interplay between feelings and rationality diffuse things such as emotions can be managed. Companies that emotionalise the right way, anchor their brands much better and have more success. Read the full German article here…. Read more

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Posted in Branding, Emotional Message, Emotionalise, Emotions, Marketing, Neuromarketing, Rationality, Research, Science, Senses, Strategy, Tool | Leave a comment