Category Archives: Senses

NZZ-Documentation: The Skin

Posted on 2012/07/30 by Tim

“The skin is the most multifaceted organ that exists. It’s medical confirmed, that the sense of touch is the first impulse of an unborn child. Nothing else as skin impulses have such an important impact of newborns growth, it’s major that they… Read more

Posted in Allgemein, Emotions, Feel, Marketing, Science, Senses | Tagged , , , | Leave a comment

Volg on everyone’s lips: Everybody wants to have a piece of the “Volg Danke-Kuchen”

Posted on 2012/07/05 by Philipp Zutt

Volg, the well-known retailer of the Swiss village communities, launched a new product format just on schedule for Mother’s Day – the “Volg Danke-Kuchen”. What is the specialty of this product? – The flavour combination and a smart… Read more

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Posted in Allgemein, Branding, CorporateTaste, Emotions, Marketing, Product Design, Taste | Tagged , , , , , , | Leave a comment

Anchor brands over taste

Posted on 2011/11/01 by ZUTT • PARTNER – EmoConsulting

Wherever and whenever people gather, they eat and drink. To celebrate something. To keep in touch with neighbours, friends or relatives. To exchange news – at home or out. And so eating and drinking are firmly established in everyday… Read more

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Posted in advertisement, Branding, CorporateTaste, Emotional Message, Emotionalise, Emotions, Marketing, Neurology, Neuromarketing, Senses, Smell, Taste | Leave a comment

You can smell my love, competence, fear, …

Posted on 2011/08/05 by Markus Herzberg

A few months ago I have posted about the ability to smell diseases. Today I will give you some lines about the ability to smell emotions, especially those of your partner. httpv://www.youtube.com/watch?v=-Jn-4qrwcz4… Read more

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Posted in Branding, Customer Experience, Emotional Message, Emotionalise, Emotions, Marketing, Neurology, Neuromarketing, Research, Science, Senses, Smell | Tagged , , , , , , , , , , , | Leave a comment

Stereo mood a basic approach of linking music styles to moods, feelings and emotions

Posted on 2011/04/27 by Markus Herzberg

StereoMood I recently found a site that “translates” music into different moods with the help of the community…. Read more

Posted in Emotional Message, Emotionalise, Emotions, Hear, Music, Senses, Synesthesia, Synesthetic Design | Leave a comment

INTERVIEW: Having the pleasure with the Synaestetic Design Expert Dr. Haverkamp

Posted on 2011/04/15 by Markus Herzberg

Dr. Haverkamp has been so kindly to answer me some questions about Synaestetic Design. He is an expert in this field as he works Ford and has recently written a book about Synaestetic Design…. Read more

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Posted in Branding, Customer Experience, Emotionalise, Emotions, Marketing, Neuromarketing, Packaging, Product Design, Science, Senses, Synesthesia, Synesthetic Design | Leave a comment

INTERVIEW: Having the pleasure with the Synaestetic Story Teller Jonas Navid Mehrabanian Al-Nemri about Umm Nur

Posted on 2011/04/08 by Markus Herzberg

I had the chance to exclusively talk with Jonas about his latest book Umm Nur. A book full of short stories charged with a synasthetic element. One week ago we have introduced his new book in a post.(read more about this topic and an exclusive… Read more

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Posted in Branding, Emotional Message, Emotionalise, Emotions, Feel, Hear, Marketing, Neuromarketing, Rationality, See, Smell, Synesthesia, Taste | Leave a comment

Why people do not like to visit retirement homes

Posted on 2011/04/05 by Markus Herzberg

httpv://www.youtube.com/watch?v=owGykVbfgUE&playnext=1&list=PL62A5785CD0D6474C The Switzerland magazine „Beobachter“ has recently written about smell, fragrances and how these can influence our behavior. Mr. Grossenbacher from Air… Read more

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Posted in Branding, Customer Experience, Emotional Message, Emotionalise, Emotions, Marketing, Neuromarketing, Science, Senses, Smell, Synesthesia | Leave a comment

Corporate sound or just nice elevator music?

Posted on 2011/01/05 by Markus Herzberg

Ms. Kuebler has written an article about „the sound that seduces to shopping“ in the Swiss paper „Tagesanzeiger“. In her article she writes about the nice background music that everybody knows from shopping malls as well as the sound in… Read more

Posted in Branding, Emotional Message, Emotionalise, Emotions, Flagship Stores, Hear, Marketing, Neuromarketing, Senses, Strategy | Tagged , , , , , , | Leave a comment
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