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Archive
Category Archives: Research
I am my connectome by Sebastian Seung at TED
As humans we are biopsychosozial subjects, that is a fact. Everybody also agrees that we have a unique genom/DNA, except for twins. Mr Seung lifts this to another level with his hypothesis “I am my connectome” as we are also different in our… Read more
Posted in Emotions, Marketing, Neurology, Neuromarketing, Research, Science, Software
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More Emotional than Expected
Against all odds, the consumers‘ decision for a health insurance is much less rational than so far assumed. Au contraire: It arouses strong emotions in the consumers. High health costs, which cause people to change their health insurance… Read more
Posted in advertisement, Branding, Neurology, Neuromarketing, Rationality, Research, Science
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Predictably Irrational by Dan Ariely (Excerpt)
Dan Ariely does research in behavioral economics and tries to describe it in plain language. One excerpt of the chapter “The Truth About Relativity” of his book “Predictably Irrational” can be found below…. Read more
Posted in Emotions, Marketing, Neurology, Neuromarketing, PoS, Rationality, Research, Science
Tagged Emotions, Marketing, Neurology, Neuromarketing, PoS, Rationality, Research, Science
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How to get more stupid
People are curious about getting smarter by learning things, but is there any chance to become stupid by “learning” or “seeing” the wrong things?… Read more
Posted in Branding, Emotionalise, Emotions, Marketing, Neurology, Neuromarketing, Rationality, Research
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Video: About Neuromarketing – a nice introduction
httpv://www.youtube.com/watch?v=N_9ILKe-6B8 Roger Dooley has given an interview about Neuromarketing I want to share with you. In this video you learn why people can not describe what they think (2.30), that Neuromarketing can not enable… Read more
Posted in Emotions, Marketing, Neurology, Neuromarketing, Rationality, Research, Science, Tool
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Study to look at the uses and impact of neuromarketing
research-live.com has published an article about a new study with the above-mentioned topic. “Researchers at the University of Oxford are putting neuromarketing under the spotlight in a study of how it is changing market research and what… Read more
Posted in Marketing, Neurology, Neuromarketing, Research, Science
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Quora: Questions about Emotions & Neuromarketing
I have recently came about Quora.com. An online knowledge-base for various topics. It is organized like a wiki, but more for questions and answers open for every member. Here is what the website reads about Quora.com: “Quora is a… Read more
Posted in Branding, Emotions, Marketing, Neurology, Neuromarketing, Research, Science
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