Category Archives: Neuromarketing

Volg to go: Convenience emotionally invented anew

Posted on 2012/03/06 by ZUTT • PARTNER – EmoConsulting

Volg, a comparatively small retailer, but a clever market leader in respect of village stores, started the development and realization of a new convenience concept. This is to being able to offer their clients new services and products, and like… Read more

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Posted in advertisement, Branding, Emotional Message, Emotionalise, Emotions, Marketing, Neuro-Design, Neurology, Neuromarketing, Packaging, Product Design | Leave a comment

Quanilla: Fresh curd cheese gives Milchschnitte & Co. a hard time

Posted on 2012/03/06 by ZUTT • PARTNER – EmoConsulting

For a fresh new product for the Swiss chocolate bar market, the name, as well as the packaging, have been developed – completely independent and multisensual – based on the results of an initially implemented Emo-Study. It was about defining the… Read more

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Posted in advertisement, Branding, Emotional Message, Emotionalise, Emotions, Marketing, Naming, Neuro-Design, Neurology, Neuromarketing, Product Design | Leave a comment

What makes your coffee machine amiable

Posted on 2011/11/29 by Philipp Zutt

New findings from brain research pave the way for new, effective forms of product and communication design. – Philipp Zutt Neurology (brain research) is one of the most important scientific fields of development. Not only does it generate… Read more

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Posted in advertisement, Branding, CorporateTaste, Marketing, Marketing Mix, Neurology, Neuromarketing | Tagged , , , , | Leave a comment

I am my connectome by Sebastian Seung at TED

Posted on 2011/11/16 by Markus Herzberg

As humans we are biopsychosozial subjects, that is a fact. Everybody also agrees that we have a unique genom/DNA, except for twins. Mr Seung lifts this to another level with his hypothesis “I am my connectome” as we are also different in our… Read more

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Posted in Emotions, Marketing, Neurology, Neuromarketing, Research, Science, Software | Leave a comment

More Emotional than Expected

Posted on 2011/11/04 by Philipp Zutt

Against all odds, the consumers‘ decision for a health insurance is much less rational than so far assumed. Au contraire: It arouses strong emotions in the consumers. High health costs, which cause people to change their health insurance… Read more

Posted in advertisement, Branding, Neurology, Neuromarketing, Rationality, Research, Science | Leave a comment

Anchor brands over taste

Posted on 2011/11/01 by ZUTT • PARTNER – EmoConsulting

Wherever and whenever people gather, they eat and drink. To celebrate something. To keep in touch with neighbours, friends or relatives. To exchange news – at home or out. And so eating and drinking are firmly established in everyday… Read more

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Posted in advertisement, Branding, CorporateTaste, Emotional Message, Emotionalise, Emotions, Marketing, Neurology, Neuromarketing, Senses, Smell, Taste | Leave a comment

About „emotionalized“ branches and those, which really cause emotions

Posted on 2011/09/21 by Philipp Zutt

Berlin – Mecca of retail. In no other German city more retail deals have been announced during the last few years than in Berlin. The trendy metropolis attracts about 8 million tourists per year, more than twice the number of its inhabitants,… Read more

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Posted in Branding, Customer Experience, Emotional Message, Emotionalise, Emotions, Flagship Stores, Marketing, Marketing Mix, Neurology, Neuromarketing, PoS | Leave a comment

You can smell my love, competence, fear, …

Posted on 2011/08/05 by Markus Herzberg

A few months ago I have posted about the ability to smell diseases. Today I will give you some lines about the ability to smell emotions, especially those of your partner. httpv://www.youtube.com/watch?v=-Jn-4qrwcz4… Read more

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Posted in Branding, Customer Experience, Emotional Message, Emotionalise, Emotions, Marketing, Neurology, Neuromarketing, Research, Science, Senses, Smell | Tagged , , , , , , , , , , , | Leave a comment

I pay more for a good slogan

Posted on 2011/07/20 by Tim

There are brands we cannot imagine without slogans. On the other hand there are some slogans we cannot associate anything with them. An interesting study from the University of Chicago, which was released in the Journal of Consumer Research,… Read more

Posted in Branding, Emotional Message, Emotionalise, Emotions, Marketing, Neuromarketing, PoS, Science | Tagged , , , , , , , | Leave a comment
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