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Archive
Category Archives: Customer Experience
About „emotionalized“ branches and those, which really cause emotions
Berlin – Mecca of retail. In no other German city more retail deals have been announced during the last few years than in Berlin. The trendy metropolis attracts about 8 million tourists per year, more than twice the number of its inhabitants,… Read more
You can smell my love, competence, fear, …
A few months ago I have posted about the ability to smell diseases. Today I will give you some lines about the ability to smell emotions, especially those of your partner. httpv://www.youtube.com/watch?v=-Jn-4qrwcz4… Read more
Posted in Branding, Customer Experience, Emotional Message, Emotionalise, Emotions, Marketing, Neurology, Neuromarketing, Research, Science, Senses, Smell
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Tagged Branding, Customer Experience, Emotional Message, Emotionalise, Emotions, Marketing, Neurology, Neuromarketing, Research, Science, Senses, Smell
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Do we have a free will?
There has been an article partly dealing with this topic I want to share with you! Here you can read something about free will, decision making and trust in the brain, and how this can be influenced and how the processes are (NZZ article in… Read more
INTERVIEW: Having the pleasure with the Synaestetic Design Expert Dr. Haverkamp
Dr. Haverkamp has been so kindly to answer me some questions about Synaestetic Design. He is an expert in this field as he works Ford and has recently written a book about Synaestetic Design…. Read more
Why people do not like to visit retirement homes
httpv://www.youtube.com/watch?v=owGykVbfgUE&playnext=1&list=PL62A5785CD0D6474C The Switzerland magazine „Beobachter“ has recently written about smell, fragrances and how these can influence our behavior. Mr. Grossenbacher from Air… Read more
Posted in Branding, Customer Experience, Emotional Message, Emotionalise, Emotions, Marketing, Neuromarketing, Science, Senses, Smell, Synesthesia
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A smiling a day keeps bad moods away – why compliments can enhance interpersonal communication
Communication is the essential part in our lives. Everything is communication and according to Paul Watzlawik “You cannot not communicate”. A smiling and a compliment are little things in communication, but with huge effects for companies,… Read more
Clear-German: Neuro-Rhetoric not only for manager
Language develops in the brain. The one who wants to be communicating effectively needs to know what happens there while we are talking, listening or reading. Neuro-Rhetoric shows how the latest findings of brain research can be used for personal… Read more
Posted in Allgemein, Branding, Customer Experience, Emotional Message, Emotionalise, Emotions, Marketing, Neuromarketing, Rationality, Research, Science, Strategy
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Tagged Brand, Branding, Emotional Message, Emotionen, Emotions, Klardeutsch, Marketing, Markus Reiter, Neuromarketing, Rationality
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Leaving clients (leave) alone
Companies are spending a good deal of their annual budget on acquiring new clients. Some companies have understood by now that it is more effective and much cheaper to retain existing clients versus winning new ones – marketing literature speaks of… Read more
Posted in Customer Experience, Emotional Message, Emotions, Marketing, Strategy
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Tagged Branding, Customer Experience, Emotion, Emotions, Marketing, Strategy
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Product and Emotion – Synesthetic Design
The emotional attachment of the customer to brands can be positively influenced by attractive, multi-sensory configuration. Somatic motives such as bodily activity, enjoyment and eroticism can also play an important role. Emotions are based upon… Read more
Posted in Art, Branding, Customer Experience, Emotional Message, Emotionalise, Emotions, Feel, Hear, Marketing, Product Design, Research, Science, See, Senses, Smell, Synesthesia, Synesthetic Design, Taste
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Tagged Branding, Customer Experience, Emotion, Emotions, Marketing, Neuromarketing, Research, Science, Senses, Synesthesia, Synesthetic Design
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