Category Archives: Branding

How to get more stupid

Posted on 2011/06/22 by Markus Herzberg

People are curious about getting smarter by learning things, but is there any chance to become stupid by “learning” or “seeing” the wrong things?… Read more

Posted in Branding, Emotionalise, Emotions, Marketing, Neurology, Neuromarketing, Rationality, Research | Leave a comment

Video: Funny rap music video about Neuromarketing

Posted on 2011/06/09 by Markus Herzberg

httpv://www.youtube.com/watch?v=RUzo7fhRpFY A funny rap video about neuromarketing I want to share with you – nothing serious, but it shows how that Neuromarketing is not necessarily something geeky or dusted. By the way, the beat is somewhat… Read more

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Posted in Branding, Emotional Message, Emotionalise, Emotions, Marketing, Music, Neurology, Neuromarketing, Research, Science | 2 Comments

Do we have a free will?

Posted on 2011/05/27 by Markus Herzberg

There has been an article partly dealing with this topic I want to share with you! Here you can read something about free will, decision making and trust in the brain, and how this can be influenced and how the processes are (NZZ article in… Read more

Posted in Branding, Customer Experience, Emotional Message, Emotionalise, Emotions, Marketing, Neurology, Neuromarketing, Rationality, Science | Leave a comment

What is the true value of a brand, if a brand is made up of emotions and is owned by the customers?

Posted on 2011/05/17 by Markus Herzberg

Today I want to ask just a open question for you to think about it, to comment on it or for just writing some thoughts: “What is the true value of a brand, if a brand is made up of emotions and is owned by the customers?” Some companies… Read more

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Posted in Branding, Emotionalise, Emotions, Marketing | 2 Comments

Quora: Questions about Emotions & Neuromarketing

Posted on 2011/05/04 by Markus Herzberg

I have recently came about Quora.com. An online knowledge-base for various topics. It is organized like a wiki, but more for questions and answers open for every member. Here is what the website reads about Quora.com: “Quora is a… Read more

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Posted in Branding, Emotions, Marketing, Neurology, Neuromarketing, Research, Science | Leave a comment

INTERVIEW: Having the pleasure with Neuro-Rhetorik Guru Markus Reiter

Posted on 2011/04/21 by Markus Herzberg

© Markus Reiter (Fotograf: Die arge lola) Have you ever wondered why some people can talk long times and it rarely get´s boring? Maybe Markus Reiter has the answers or at least some good advices for you to enhance your rhetoric, the way… Read more

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Posted in Branding, Emotional Message, Emotionalise, Emotions, Marketing, Neuromarketing | Leave a comment

INTERVIEW: Having the pleasure with the Synaestetic Design Expert Dr. Haverkamp

Posted on 2011/04/15 by Markus Herzberg

Dr. Haverkamp has been so kindly to answer me some questions about Synaestetic Design. He is an expert in this field as he works Ford and has recently written a book about Synaestetic Design…. Read more

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Posted in Branding, Customer Experience, Emotionalise, Emotions, Marketing, Neuromarketing, Packaging, Product Design, Science, Senses, Synesthesia, Synesthetic Design | Leave a comment

INTERVIEW: Having the pleasure with the Synaestetic Story Teller Jonas Navid Mehrabanian Al-Nemri about Umm Nur

Posted on 2011/04/08 by Markus Herzberg

I had the chance to exclusively talk with Jonas about his latest book Umm Nur. A book full of short stories charged with a synasthetic element. One week ago we have introduced his new book in a post.(read more about this topic and an exclusive… Read more

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Posted in Branding, Emotional Message, Emotionalise, Emotions, Feel, Hear, Marketing, Neuromarketing, Rationality, See, Smell, Synesthesia, Taste | Leave a comment

Why people do not like to visit retirement homes

Posted on 2011/04/05 by Markus Herzberg

httpv://www.youtube.com/watch?v=owGykVbfgUE&playnext=1&list=PL62A5785CD0D6474C The Switzerland magazine „Beobachter“ has recently written about smell, fragrances and how these can influence our behavior. Mr. Grossenbacher from Air… Read more

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Posted in Branding, Customer Experience, Emotional Message, Emotionalise, Emotions, Marketing, Neuromarketing, Science, Senses, Smell, Synesthesia | Leave a comment
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