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- The iPad as multisensory consulting tool – lets the quality of advice and sales rates increase immediately
- Gut feelings provide important information for the market
- Sharper profile due to emotions
- NZZ-Documentation: The Skin
- Volg on everyone’s lips: Everybody wants to have a piece of the “Volg Danke-Kuchen”
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Category Archives: Allgemein
The iPad as multisensory consulting tool – lets the quality of advice and sales rates increase immediately
Markus Herzberg, Key Account Project Manager of ZUTT • PARTNER – EmoConsulting, explains, how this interactive and multisensory consulting tool brought decisive advantages for Allianz Suisse. The offered products and services of many… Read more
Posted in Allgemein
Tagged affect, assurances, Benchmark, control, dual coding, Emotions, feelings, finances, iPad, multisensual enhancement, sentiments, steer, Storytelling, Strategy
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Gut feelings provide important information for the market
Philipp Zutt, company executive and co-owner of ZUTT • PARTNER – EmoConsulting, explains, considering the example of Twinings of London, on one hand, why today he measures emotions with his team. And on the other hand, why this influences the… Read more
Posted in Allgemein
Tagged commercial, EmoCompass, EmoResearch, measure emotions, measuring tool, packaging, print campaign, tea, Twinings, Wander
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Sharper profile due to emotions
The customer friendliness of many banks leaves much to be desired. In various ways, concerning the customer focus, financial institutions could learn much from the retail business and the gastronomy…. Read more
Posted in Allgemein
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NZZ-Documentation: The Skin
“The skin is the most multifaceted organ that exists. It’s medical confirmed, that the sense of touch is the first impulse of an unborn child. Nothing else as skin impulses have such an important impact of newborns growth, it’s major that they… Read more
Volg on everyone’s lips: Everybody wants to have a piece of the “Volg Danke-Kuchen”
Volg, the well-known retailer of the Swiss village communities, launched a new product format just on schedule for Mother’s Day – the “Volg Danke-Kuchen”. What is the specialty of this product? – The flavour combination and a smart… Read more
Posted in Allgemein, Branding, CorporateTaste, Emotions, Marketing, Product Design, Taste
Tagged Brand, Branding, Cake, Corporate Taste, Danke, Marketing, Volg
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Answer to “Do we have a free will?”
Dan Ariely gives really good examples to maybe answer this question. I highly recommend to watch the… Read more
Posted in Allgemein
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Quora Question: Can we only dream emotions instead of whole stories?
Can we only dream emotions instead of whole stories? Write an answer on Quora and join the discussion.Can we only dream emotions instead of whole… Read more
Posted in Allgemein
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Quora: Do we have free will?
Do we have free will? 7 answers on Quora and an interesting discussion for you to follow.Do we have free… Read more
Posted in Allgemein
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Is there any way to lower the IQ – to get more stupid?
Is there any way to lower the IQ – to get more stupid? 1 answer on QuoraIs there any way to lower the IQ – to get more… Read more
Posted in Allgemein
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