Category Archives: advertisement

Volg to go: Convenience emotionally invented anew

Posted on 2012/03/06 by ZUTT • PARTNER – EmoConsulting

Volg, a comparatively small retailer, but a clever market leader in respect of village stores, started the development and realization of a new convenience concept. This is to being able to offer their clients new services and products, and like… Read more

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Posted in advertisement, Branding, Emotional Message, Emotionalise, Emotions, Marketing, Neuro-Design, Neurology, Neuromarketing, Packaging, Product Design | Leave a comment

Quanilla: Fresh curd cheese gives Milchschnitte & Co. a hard time

Posted on 2012/03/06 by ZUTT • PARTNER – EmoConsulting

For a fresh new product for the Swiss chocolate bar market, the name, as well as the packaging, have been developed – completely independent and multisensual – based on the results of an initially implemented Emo-Study. It was about defining the… Read more

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Posted in advertisement, Branding, Emotional Message, Emotionalise, Emotions, Marketing, Naming, Neuro-Design, Neurology, Neuromarketing, Product Design | Leave a comment

What makes your coffee machine amiable

Posted on 2011/11/29 by Philipp Zutt

New findings from brain research pave the way for new, effective forms of product and communication design. – Philipp Zutt Neurology (brain research) is one of the most important scientific fields of development. Not only does it generate… Read more

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Posted in advertisement, Branding, CorporateTaste, Marketing, Marketing Mix, Neurology, Neuromarketing | Tagged , , , , | Leave a comment

More Emotional than Expected

Posted on 2011/11/04 by Philipp Zutt

Against all odds, the consumers‘ decision for a health insurance is much less rational than so far assumed. Au contraire: It arouses strong emotions in the consumers. High health costs, which cause people to change their health insurance… Read more

Posted in advertisement, Branding, Neurology, Neuromarketing, Rationality, Research, Science | Leave a comment

Anchor brands over taste

Posted on 2011/11/01 by ZUTT • PARTNER – EmoConsulting

Wherever and whenever people gather, they eat and drink. To celebrate something. To keep in touch with neighbours, friends or relatives. To exchange news – at home or out. And so eating and drinking are firmly established in everyday… Read more

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Posted in advertisement, Branding, CorporateTaste, Emotional Message, Emotionalise, Emotions, Marketing, Neurology, Neuromarketing, Senses, Smell, Taste | Leave a comment

Article published in M+K: Advertising in the marketing-mix 2015?

Posted on 2011/04/28 by Philipp Zutt

Has advertising a chance in the growing communication overkill? – Yes, thanks to 3 developments: Read the original article here (only in German)…. Read more

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Posted in advertisement, communication overkill, Communication-Convergence, Emotional Message, Emotionalise, Emotions, Marketing, Marketing Mix, Neurology, Neuromarketing, PoS, PR, Research, Technobility, TV commercials | 1 Comment