Category Archives: Tool

Video: About Neuromarketing – a nice introduction

Posted on 2011/06/03 by Markus Herzberg

httpv://www.youtube.com/watch?v=N_9ILKe-6B8 Roger Dooley has given an interview about Neuromarketing I want to share with you. In this video you learn why people can not describe what they think (2.30), that Neuromarketing can not enable… Read more

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Posted in Emotions, Marketing, Neurology, Neuromarketing, Rationality, Research, Science, Tool | 1 Comment

New tool: Portable EEG headset – What do you think?

Posted on 2011/04/14 by Markus Herzberg

NeuroFocus has invented a new tool, a portable EEG headset. With this tool it is possible to record the brain waves with dry electrodes. Read more here. The company argues that this will diminish the laboratory bias focus groups have while sitting… Read more

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Posted in Allgemein, Neuromarketing, Research, Science, Tool | 4 Comments

Neuromarketing – is it unethical? Are magicians unethical, too?

Posted on 2011/03/23 by Markus Herzberg

Neurology and marketing are getting combined these days to Neuromarketing and as all new things it is subject to criticism. But most people have no clue what Neuromarketing really is. In the last months the critical voices rose up to the point… Read more

Posted in Branding, Emotional Message, Emotionalise, Emotions, Marketing, Neuromarketing, Rationality, Research, Science, Tool | Leave a comment

GlobalEmotionsForum.com has a new Twitter account!

Posted on 2010/11/26 by Markus Herzberg

GloablEmotionsForum.com has a new Twitter account and is now also available here: http://twitter.com/EmotionsForum We will send all our blog posts to Twitter as shorted links. So follow us on Twitter to be kept up-to-date at any time! So tweet… Read more

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Posted in Emotions, Marketing, Neuromarketing, Tool | Tagged , , , | Leave a comment

How Emotions can be managed

Posted on 2010/10/29 by Philipp Zutt

With a skilful interplay between feelings and rationality diffuse things such as emotions can be managed. Companies that emotionalise the right way, anchor their brands much better and have more success. Read the full German article here…. Read more

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Posted in Branding, Emotional Message, Emotionalise, Emotions, Marketing, Neuromarketing, Rationality, Research, Science, Senses, Strategy, Tool | Leave a comment

How does the world feel today?

Posted on 2010/10/20 by Markus Herzberg

Screenshot of www.worldofemotions.com Have you ever wondered how other people around the world possibly feel at the moment or how the overall world-mood might look like?… Read more

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The emotional world of your brand in your hand

Posted on 2010/09/22 by Philipp Zutt

httpv://www.youtube.com/watch?v=NtTxzAb_Kgw Only what you hold in your hand enables you to truly act. Zutt & Partner – EmoConsulting lays a map of the emotions of your brand, your product or your communication measures into your hands, the… Read more

Posted in Branding, EmoMap, Emotions, Marketing, Science, Senses, Tool | Leave a comment