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- The iPad as multisensory consulting tool – lets the quality of advice and sales rates increase immediately
- Gut feelings provide important information for the market
- Sharper profile due to emotions
- NZZ-Documentation: The Skin
- Volg on everyone’s lips: Everybody wants to have a piece of the “Volg Danke-Kuchen”
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Category Archives: Marketing
NZZ-Documentation: The Skin
“The skin is the most multifaceted organ that exists. It’s medical confirmed, that the sense of touch is the first impulse of an unborn child. Nothing else as skin impulses have such an important impact of newborns growth, it’s major that they… Read more
Volg on everyone’s lips: Everybody wants to have a piece of the “Volg Danke-Kuchen”
Volg, the well-known retailer of the Swiss village communities, launched a new product format just on schedule for Mother’s Day – the “Volg Danke-Kuchen”. What is the specialty of this product? – The flavour combination and a smart… Read more
Posted in Allgemein, Branding, CorporateTaste, Emotions, Marketing, Product Design, Taste
Tagged Brand, Branding, Cake, Corporate Taste, Danke, Marketing, Volg
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What makes your coffee machine amiable
New findings from brain research pave the way for new, effective forms of product and communication design. – Philipp Zutt Neurology (brain research) is one of the most important scientific fields of development. Not only does it generate… Read more
Posted in advertisement, Branding, CorporateTaste, Marketing, Marketing Mix, Neurology, Neuromarketing
Tagged Brand, Branding, Marketing, Neurology, Neuromarketing
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I am my connectome by Sebastian Seung at TED
As humans we are biopsychosozial subjects, that is a fact. Everybody also agrees that we have a unique genom/DNA, except for twins. Mr Seung lifts this to another level with his hypothesis “I am my connectome” as we are also different in our… Read more
Posted in Emotions, Marketing, Neurology, Neuromarketing, Research, Science, Software
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