Category Archives: Synesthesia

Stereo mood a basic approach of linking music styles to moods, feelings and emotions

Posted on 2011/04/27 by Markus Herzberg

StereoMood I recently found a site that “translates” music into different moods with the help of the community…. Read more

Posted in Emotional Message, Emotionalise, Emotions, Hear, Music, Senses, Synesthesia, Synesthetic Design | Leave a comment

INTERVIEW: Having the pleasure with the Synaestetic Design Expert Dr. Haverkamp

Posted on 2011/04/15 by Markus Herzberg

Dr. Haverkamp has been so kindly to answer me some questions about Synaestetic Design. He is an expert in this field as he works Ford and has recently written a book about Synaestetic Design…. Read more

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Posted in Branding, Customer Experience, Emotionalise, Emotions, Marketing, Neuromarketing, Packaging, Product Design, Science, Senses, Synesthesia, Synesthetic Design | Leave a comment

INTERVIEW: Having the pleasure with the Synaestetic Story Teller Jonas Navid Mehrabanian Al-Nemri about Umm Nur

Posted on 2011/04/08 by Markus Herzberg

I had the chance to exclusively talk with Jonas about his latest book Umm Nur. A book full of short stories charged with a synasthetic element. One week ago we have introduced his new book in a post.(read more about this topic and an exclusive… Read more

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Posted in Branding, Emotional Message, Emotionalise, Emotions, Feel, Hear, Marketing, Neuromarketing, Rationality, See, Smell, Synesthesia, Taste | Leave a comment

Why people do not like to visit retirement homes

Posted on 2011/04/05 by Markus Herzberg

httpv://www.youtube.com/watch?v=owGykVbfgUE&playnext=1&list=PL62A5785CD0D6474C The Switzerland magazine „Beobachter“ has recently written about smell, fragrances and how these can influence our behavior. Mr. Grossenbacher from Air… Read more

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Posted in Branding, Customer Experience, Emotional Message, Emotionalise, Emotions, Marketing, Neuromarketing, Science, Senses, Smell, Synesthesia | Leave a comment

Synaesthetic Story-Telling

Posted on 2011/04/01 by Markus Herzberg

A good story-teller is somebody who is able to generate an individual movie into your head only with words. Or in other terms, a good story is not only readable it also smells, sounds, tastes and feels. This is what I call “Synaesthetic… Read more

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Posted in Art, Emotional Message, Emotionalise, Emotions, Marketing, Neuromarketing, Synesthesia | Tagged | Leave a comment

Product and Emotion – Synesthetic Design

Posted on 2010/11/18 by Dr. Michael Haverkamp

The emotional attachment of the customer to brands can be positively influenced by attractive, multi-sensory configuration. Somatic motives such as bodily activity, enjoyment and eroticism can also play an important role. Emotions are based upon… Read more

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Posted in Art, Branding, Customer Experience, Emotional Message, Emotionalise, Emotions, Feel, Hear, Marketing, Product Design, Research, Science, See, Senses, Smell, Synesthesia, Synesthetic Design, Taste | Tagged , , , , , , , , , , | 1 Comment