Category Archives: Product Design

Volg on everyone’s lips: Everybody wants to have a piece of the “Volg Danke-Kuchen”

Posted on 2012/07/05 by Philipp Zutt

Volg, the well-known retailer of the Swiss village communities, launched a new product format just on schedule for Mother’s Day – the “Volg Danke-Kuchen”. What is the specialty of this product? – The flavour combination and a smart… Read more

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Posted in Allgemein, Branding, CorporateTaste, Emotions, Marketing, Product Design, Taste | Tagged , , , , , , | Leave a comment

Volg to go: Convenience emotionally invented anew

Posted on 2012/03/06 by ZUTT • PARTNER – EmoConsulting

Volg, a comparatively small retailer, but a clever market leader in respect of village stores, started the development and realization of a new convenience concept. This is to being able to offer their clients new services and products, and like… Read more

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Posted in advertisement, Branding, Emotional Message, Emotionalise, Emotions, Marketing, Neuro-Design, Neurology, Neuromarketing, Packaging, Product Design | Leave a comment

Quanilla: Fresh curd cheese gives Milchschnitte & Co. a hard time

Posted on 2012/03/06 by ZUTT • PARTNER – EmoConsulting

For a fresh new product for the Swiss chocolate bar market, the name, as well as the packaging, have been developed – completely independent and multisensual – based on the results of an initially implemented Emo-Study. It was about defining the… Read more

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Posted in advertisement, Branding, Emotional Message, Emotionalise, Emotions, Marketing, Naming, Neuro-Design, Neurology, Neuromarketing, Product Design | Leave a comment

INTERVIEW: Having the pleasure with the Synaestetic Design Expert Dr. Haverkamp

Posted on 2011/04/15 by Markus Herzberg

Dr. Haverkamp has been so kindly to answer me some questions about Synaestetic Design. He is an expert in this field as he works Ford and has recently written a book about Synaestetic Design…. Read more

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Posted in Branding, Customer Experience, Emotionalise, Emotions, Marketing, Neuromarketing, Packaging, Product Design, Science, Senses, Synesthesia, Synesthetic Design | Leave a comment

Product and Emotion – Synesthetic Design

Posted on 2010/11/18 by Dr. Michael Haverkamp

The emotional attachment of the customer to brands can be positively influenced by attractive, multi-sensory configuration. Somatic motives such as bodily activity, enjoyment and eroticism can also play an important role. Emotions are based upon… Read more

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Posted in Art, Branding, Customer Experience, Emotional Message, Emotionalise, Emotions, Feel, Hear, Marketing, Product Design, Research, Science, See, Senses, Smell, Synesthesia, Synesthetic Design, Taste | Tagged , , , , , , , , , , | 1 Comment

Scientific papers

Posted on 2010/11/12 by Philipp Zutt

During the last years some scientific papers about emotions have been published in cooperation with Zutt & Partner – EmoConsulting and some universities, both in German and English…. Read more

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Posted in Branding, Customer Experience, Emotionalise, Emotions, Marketing, Neuromarketing, Packaging, Product Design, Rationality, Research, Science, Senses, Strategy | Tagged , , , , | Leave a comment

The most beautiful and emotional number mankind knows

Posted on 2010/11/01 by Markus Herzberg

httpv://www.youtube.com/watch?v=fmaVqkR0ZXg Have you ever heard that beauty can be expressed in a number? The human brain is able to recognize this number wherever it occurs…. Read more

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Posted in Art, Branding, Emotions, Flagship Stores, Golden Ratio, Marketing, Neuromarketing, Packaging, Product Design, Rationality, Research, Science | Leave a comment