Category Archives: Rationality

More Emotional than Expected

Posted on 2011/11/04 by Philipp Zutt

Against all odds, the consumers‘ decision for a health insurance is much less rational than so far assumed. Au contraire: It arouses strong emotions in the consumers. High health costs, which cause people to change their health insurance… Read more

Posted in advertisement, Branding, Neurology, Neuromarketing, Rationality, Research, Science | Leave a comment

Predictably Irrational by Dan Ariely (Excerpt)

Posted on 2011/07/15 by Markus Herzberg

Dan Ariely does research in behavioral economics and tries to describe it in plain language. One excerpt of the chapter “The Truth About Relativity” of his book “Predictably Irrational” can be found below…. Read more

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Posted in Emotions, Marketing, Neurology, Neuromarketing, PoS, Rationality, Research, Science | Tagged , , , , , , , | Leave a comment

How to get more stupid

Posted on 2011/06/22 by Markus Herzberg

People are curious about getting smarter by learning things, but is there any chance to become stupid by “learning” or “seeing” the wrong things?… Read more

Posted in Branding, Emotionalise, Emotions, Marketing, Neurology, Neuromarketing, Rationality, Research | Leave a comment

Video: About Neuromarketing – a nice introduction

Posted on 2011/06/03 by Markus Herzberg

httpv://www.youtube.com/watch?v=N_9ILKe-6B8 Roger Dooley has given an interview about Neuromarketing I want to share with you. In this video you learn why people can not describe what they think (2.30), that Neuromarketing can not enable… Read more

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Posted in Emotions, Marketing, Neurology, Neuromarketing, Rationality, Research, Science, Tool | 1 Comment

Do we have a free will?

Posted on 2011/05/27 by Markus Herzberg

There has been an article partly dealing with this topic I want to share with you! Here you can read something about free will, decision making and trust in the brain, and how this can be influenced and how the processes are (NZZ article in… Read more

Posted in Branding, Customer Experience, Emotional Message, Emotionalise, Emotions, Marketing, Neurology, Neuromarketing, Rationality, Science | Leave a comment

Neurology = View into the soul? Or maybe not?

Posted on 2011/04/19 by Philipp Zutt

  A really interesting article with the title “Truncated soul, quickened brain” has been published in the Swiss daily paper “Tages-Anzeiger” on 14th April 2011: The author Daniel Hell (director of compentence center for… Read more

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Posted in Emotional Message, Emotionalise, Emotions, Marketing, Neuromarketing, Rationality, Research, Science | Leave a comment

INTERVIEW: Having the pleasure with the Synaestetic Story Teller Jonas Navid Mehrabanian Al-Nemri about Umm Nur

Posted on 2011/04/08 by Markus Herzberg

I had the chance to exclusively talk with Jonas about his latest book Umm Nur. A book full of short stories charged with a synasthetic element. One week ago we have introduced his new book in a post.(read more about this topic and an exclusive… Read more

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Posted in Branding, Emotional Message, Emotionalise, Emotions, Feel, Hear, Marketing, Neuromarketing, Rationality, See, Smell, Synesthesia, Taste | Leave a comment

PODCAST: Discussion on ABC Radio National about Neuromarketing and ethics

Posted on 2011/03/28 by Markus Herzberg

On the 26th march there has been an interesting discussion about neuromarketing and ethics on ABC Radio National (Australian), that is a good continuation of my post Neuromarketing – is it unethical? You can donwload the ABC Radio… Read more

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Posted in Branding, Emotional Message, Emotionalise, Emotions, Marketing, Neuromarketing, Podcast, Radio, Rationality, Research, Science | 1 Comment

We have a new XING group – check it out!

Posted on 2011/03/24 by Markus Herzberg

The GlobalEmotionsForum.com has a new Xing group where can also get the latest information, trends and discussions about emotions, marketing & branding. Click here to get… Read more

Posted in Branding, Emotional Message, Emotions, Marketing, Neuromarketing, Rationality, Research | Leave a comment
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