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Category Archives: Emotional Message
Volg to go: Convenience emotionally invented anew
Volg, a comparatively small retailer, but a clever market leader in respect of village stores, started the development and realization of a new convenience concept. This is to being able to offer their clients new services and products, and like… Read more
Quanilla: Fresh curd cheese gives Milchschnitte & Co. a hard time
For a fresh new product for the Swiss chocolate bar market, the name, as well as the packaging, have been developed – completely independent and multisensual – based on the results of an initially implemented Emo-Study. It was about defining the… Read more
Anchor brands over taste
Wherever and whenever people gather, they eat and drink. To celebrate something. To keep in touch with neighbours, friends or relatives. To exchange news – at home or out. And so eating and drinking are firmly established in everyday… Read more
Posted in advertisement, Branding, CorporateTaste, Emotional Message, Emotionalise, Emotions, Marketing, Neurology, Neuromarketing, Senses, Smell, Taste
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About „emotionalized“ branches and those, which really cause emotions
Berlin – Mecca of retail. In no other German city more retail deals have been announced during the last few years than in Berlin. The trendy metropolis attracts about 8 million tourists per year, more than twice the number of its inhabitants,… Read more
You can smell my love, competence, fear, …
A few months ago I have posted about the ability to smell diseases. Today I will give you some lines about the ability to smell emotions, especially those of your partner. httpv://www.youtube.com/watch?v=-Jn-4qrwcz4… Read more
Posted in Branding, Customer Experience, Emotional Message, Emotionalise, Emotions, Marketing, Neurology, Neuromarketing, Research, Science, Senses, Smell
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Tagged Branding, Customer Experience, Emotional Message, Emotionalise, Emotions, Marketing, Neurology, Neuromarketing, Research, Science, Senses, Smell
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I pay more for a good slogan
There are brands we cannot imagine without slogans. On the other hand there are some slogans we cannot associate anything with them. An interesting study from the University of Chicago, which was released in the Journal of Consumer Research,… Read more
Posted in Branding, Emotional Message, Emotionalise, Emotions, Marketing, Neuromarketing, PoS, Science
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Tagged Branding, Emotional Message, Emotionalise, Emotions, Marketing, Neuromarketing, PoS, Science
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Video: Funny rap music video about Neuromarketing
httpv://www.youtube.com/watch?v=RUzo7fhRpFY A funny rap video about neuromarketing I want to share with you – nothing serious, but it shows how that Neuromarketing is not necessarily something geeky or dusted. By the way, the beat is somewhat… Read more
Posted in Branding, Emotional Message, Emotionalise, Emotions, Marketing, Music, Neurology, Neuromarketing, Research, Science
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Do we have a free will?
There has been an article partly dealing with this topic I want to share with you! Here you can read something about free will, decision making and trust in the brain, and how this can be influenced and how the processes are (NZZ article in… Read more
Article published in M+K: Advertising in the marketing-mix 2015?
Has advertising a chance in the growing communication overkill? – Yes, thanks to 3 developments: Read the original article here (only in German)…. Read more
