Category Archives: Science

NZZ-Documentation: The Skin

Posted on 2012/07/30 by Tim

“The skin is the most multifaceted organ that exists. It’s medical confirmed, that the sense of touch is the first impulse of an unborn child. Nothing else as skin impulses have such an important impact of newborns growth, it’s major that they… Read more

Posted in Allgemein, Emotions, Feel, Marketing, Science, Senses | Tagged , , , | Leave a comment

I am my connectome by Sebastian Seung at TED

Posted on 2011/11/16 by Markus Herzberg

As humans we are biopsychosozial subjects, that is a fact. Everybody also agrees that we have a unique genom/DNA, except for twins. Mr Seung lifts this to another level with his hypothesis “I am my connectome” as we are also different in our… Read more

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Posted in Emotions, Marketing, Neurology, Neuromarketing, Research, Science, Software | Leave a comment

More Emotional than Expected

Posted on 2011/11/04 by Philipp Zutt

Against all odds, the consumers‘ decision for a health insurance is much less rational than so far assumed. Au contraire: It arouses strong emotions in the consumers. High health costs, which cause people to change their health insurance… Read more

Posted in advertisement, Branding, Neurology, Neuromarketing, Rationality, Research, Science | Leave a comment

You can smell my love, competence, fear, …

Posted on 2011/08/05 by Markus Herzberg

A few months ago I have posted about the ability to smell diseases. Today I will give you some lines about the ability to smell emotions, especially those of your partner. httpv://www.youtube.com/watch?v=-Jn-4qrwcz4… Read more

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Posted in Branding, Customer Experience, Emotional Message, Emotionalise, Emotions, Marketing, Neurology, Neuromarketing, Research, Science, Senses, Smell | Tagged , , , , , , , , , , , | Leave a comment

I pay more for a good slogan

Posted on 2011/07/20 by Tim

There are brands we cannot imagine without slogans. On the other hand there are some slogans we cannot associate anything with them. An interesting study from the University of Chicago, which was released in the Journal of Consumer Research,… Read more

Posted in Branding, Emotional Message, Emotionalise, Emotions, Marketing, Neuromarketing, PoS, Science | Tagged , , , , , , , | Leave a comment

Predictably Irrational by Dan Ariely (Excerpt)

Posted on 2011/07/15 by Markus Herzberg

Dan Ariely does research in behavioral economics and tries to describe it in plain language. One excerpt of the chapter “The Truth About Relativity” of his book “Predictably Irrational” can be found below…. Read more

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Posted in Emotions, Marketing, Neurology, Neuromarketing, PoS, Rationality, Research, Science | Tagged , , , , , , , | Leave a comment

Video: Funny rap music video about Neuromarketing

Posted on 2011/06/09 by Markus Herzberg

httpv://www.youtube.com/watch?v=RUzo7fhRpFY A funny rap video about neuromarketing I want to share with you – nothing serious, but it shows how that Neuromarketing is not necessarily something geeky or dusted. By the way, the beat is somewhat… Read more

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Posted in Branding, Emotional Message, Emotionalise, Emotions, Marketing, Music, Neurology, Neuromarketing, Research, Science | 2 Comments

Video: About Neuromarketing – a nice introduction

Posted on 2011/06/03 by Markus Herzberg

httpv://www.youtube.com/watch?v=N_9ILKe-6B8 Roger Dooley has given an interview about Neuromarketing I want to share with you. In this video you learn why people can not describe what they think (2.30), that Neuromarketing can not enable… Read more

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Posted in Emotions, Marketing, Neurology, Neuromarketing, Rationality, Research, Science, Tool | 1 Comment

Do we have a free will?

Posted on 2011/05/27 by Markus Herzberg

There has been an article partly dealing with this topic I want to share with you! Here you can read something about free will, decision making and trust in the brain, and how this can be influenced and how the processes are (NZZ article in… Read more

Posted in Branding, Customer Experience, Emotional Message, Emotionalise, Emotions, Marketing, Neurology, Neuromarketing, Rationality, Science | Leave a comment
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