Category Archives: Hear

Stereo mood a basic approach of linking music styles to moods, feelings and emotions

Posted on 2011/04/27 by Markus Herzberg

StereoMood I recently found a site that “translates” music into different moods with the help of the community…. Read more

Posted in Emotional Message, Emotionalise, Emotions, Hear, Music, Senses, Synesthesia, Synesthetic Design | Leave a comment

INTERVIEW: Having the pleasure with the Synaestetic Story Teller Jonas Navid Mehrabanian Al-Nemri about Umm Nur

Posted on 2011/04/08 by Markus Herzberg

I had the chance to exclusively talk with Jonas about his latest book Umm Nur. A book full of short stories charged with a synasthetic element. One week ago we have introduced his new book in a post.(read more about this topic and an exclusive… Read more

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Posted in Branding, Emotional Message, Emotionalise, Emotions, Feel, Hear, Marketing, Neuromarketing, Rationality, See, Smell, Synesthesia, Taste | Leave a comment

Corporate sound or just nice elevator music?

Posted on 2011/01/05 by Markus Herzberg

Ms. Kuebler has written an article about „the sound that seduces to shopping“ in the Swiss paper „Tagesanzeiger“. In her article she writes about the nice background music that everybody knows from shopping malls as well as the sound in… Read more

Posted in Branding, Emotional Message, Emotionalise, Emotions, Flagship Stores, Hear, Marketing, Neuromarketing, Senses, Strategy | Tagged , , , , , , | Leave a comment

Product and Emotion – Synesthetic Design

Posted on 2010/11/18 by Dr. Michael Haverkamp

The emotional attachment of the customer to brands can be positively influenced by attractive, multi-sensory configuration. Somatic motives such as bodily activity, enjoyment and eroticism can also play an important role. Emotions are based upon… Read more

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Posted in Art, Branding, Customer Experience, Emotional Message, Emotionalise, Emotions, Feel, Hear, Marketing, Product Design, Research, Science, See, Senses, Smell, Synesthesia, Synesthetic Design, Taste | Tagged , , , , , , , , , , | 1 Comment

What has dance to do with yoghurt?

Posted on 2010/09/21 by Markus Herzberg

httpv://www.youtube.com/watch?v=RX5xJ5HdMTU Doctor Peter Lovatt is a dancing doctor, but he does not cure patients, he studies the relationships between dance styles, emotions, hormones, perception and communication. Before he starts his academic… Read more

Posted in Dance, Emotions, Feel, Hear, Marketing, Science, See, Senses | 1 Comment