Author Archives: Tim

About Tim

"Emotions are building blocks, building blocks of our taste."

NZZ-Documentation: The Skin

Posted on 2012/07/30 by Tim

“The skin is the most multifaceted organ that exists. It’s medical confirmed, that the sense of touch is the first impulse of an unborn child. Nothing else as skin impulses have such an important impact of newborns growth, it’s major that they… Read more

Posted in Allgemein, Emotions, Feel, Marketing, Science, Senses | Tagged , , , | Leave a comment

I pay more for a good slogan

Posted on 2011/07/20 by Tim

There are brands we cannot imagine without slogans. On the other hand there are some slogans we cannot associate anything with them. An interesting study from the University of Chicago, which was released in the Journal of Consumer Research,… Read more

Posted in Branding, Emotional Message, Emotionalise, Emotions, Marketing, Neuromarketing, PoS, Science | Tagged , , , , , , , | Leave a comment