Author Archives: Markus Herzberg

About Markus Herzberg

Markus studied Management at Victoria University Melbourne. Since 2004 he has had a passion for neurology, psychology, emotions and art, and he always tries to integrate these fields in his work and thinking. "Products and services distinguish themselves not only based on the benefit, but also on their emotional value. To be able to manage this value means to satisfy customer needs more effectively."

I am my connectome by Sebastian Seung at TED

Posted on 2011/11/16 by Markus Herzberg

As humans we are biopsychosozial subjects, that is a fact. Everybody also agrees that we have a unique genom/DNA, except for twins. Mr Seung lifts this to another level with his hypothesis “I am my connectome” as we are also different in our… Read more

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Posted in Emotions, Marketing, Neurology, Neuromarketing, Research, Science, Software | Leave a comment

Answer to “Do we have a free will?”

Posted on 2011/08/06 by Markus Herzberg

Dan Ariely gives really good examples to maybe answer this question. I highly recommend to watch the… Read more

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Posted in Allgemein | Leave a comment

You can smell my love, competence, fear, …

Posted on 2011/08/05 by Markus Herzberg

A few months ago I have posted about the ability to smell diseases. Today I will give you some lines about the ability to smell emotions, especially those of your partner. httpv://www.youtube.com/watch?v=-Jn-4qrwcz4… Read more

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Posted in Branding, Customer Experience, Emotional Message, Emotionalise, Emotions, Marketing, Neurology, Neuromarketing, Research, Science, Senses, Smell | Tagged , , , , , , , , , , , | Leave a comment

Predictably Irrational by Dan Ariely (Excerpt)

Posted on 2011/07/15 by Markus Herzberg

Dan Ariely does research in behavioral economics and tries to describe it in plain language. One excerpt of the chapter “The Truth About Relativity” of his book “Predictably Irrational” can be found below…. Read more

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Posted in Emotions, Marketing, Neurology, Neuromarketing, PoS, Rationality, Research, Science | Tagged , , , , , , , | Leave a comment

Quora Question: Can we only dream emotions instead of whole stories?

Posted on 2011/06/28 by Markus Herzberg

Can we only dream emotions instead of whole stories? Write an answer on Quora and join the discussion.Can we only dream emotions instead of whole… Read more

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Quora: Do we have free will?

Posted on 2011/06/28 by Markus Herzberg

Do we have free will? 7 answers on Quora and an interesting discussion for you to follow.Do we have free… Read more

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Is there any way to lower the IQ – to get more stupid?

Posted on 2011/06/28 by Markus Herzberg

Is there any way to lower the IQ – to get more stupid? 1 answer on QuoraIs there any way to lower the IQ – to get more… Read more

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How to get more stupid

Posted on 2011/06/22 by Markus Herzberg

People are curious about getting smarter by learning things, but is there any chance to become stupid by “learning” or “seeing” the wrong things?… Read more

Posted in Branding, Emotionalise, Emotions, Marketing, Neurology, Neuromarketing, Rationality, Research | Leave a comment

Video: Funny rap music video about Neuromarketing

Posted on 2011/06/09 by Markus Herzberg

httpv://www.youtube.com/watch?v=RUzo7fhRpFY A funny rap video about neuromarketing I want to share with you – nothing serious, but it shows how that Neuromarketing is not necessarily something geeky or dusted. By the way, the beat is somewhat… Read more

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Posted in Branding, Emotional Message, Emotionalise, Emotions, Marketing, Music, Neurology, Neuromarketing, Research, Science | 2 Comments
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