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Author Archives: ZUTT • PARTNER – EmoConsulting
Volg to go: Convenience emotionally invented anew
Volg, a comparatively small retailer, but a clever market leader in respect of village stores, started the development and realization of a new convenience concept. This is to being able to offer their clients new services and products, and like… Read more
Quanilla: Fresh curd cheese gives Milchschnitte & Co. a hard time
For a fresh new product for the Swiss chocolate bar market, the name, as well as the packaging, have been developed – completely independent and multisensual – based on the results of an initially implemented Emo-Study. It was about defining the… Read more
Anchor brands over taste
Wherever and whenever people gather, they eat and drink. To celebrate something. To keep in touch with neighbours, friends or relatives. To exchange news – at home or out. And so eating and drinking are firmly established in everyday… Read more
Posted in advertisement, Branding, CorporateTaste, Emotional Message, Emotionalise, Emotions, Marketing, Neurology, Neuromarketing, Senses, Smell, Taste
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