The iPad as multisensory consulting tool –
lets the quality of advice and sales rates increase immediately

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Markus Herzberg, Key Account Project Manager of ZUTT • PARTNER – EmoConsulting, explains, how this interactive and multisensory consulting tool brought decisive advantages for Allianz Suisse.

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The offered products and services of many industries are complicated and intangible, which makes it difficult for the customer to picture something definite. Among these industries are the ICT- and banking industry, as well as the insurance business. That is because their products and services are highly complex, but not very emotional in a natural way.

With the iPad Cases, ZUTT • PARTNER – EmoConsulting developed for Allianz Suisse a consulting tool, that increased the customer benefit, the satisfaction and the sales immediately and lastingly. Continue reading

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Gut feelings provide important information for the market

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Philipp Zutt, company executive and co-owner of ZUTT • PARTNER – EmoConsulting, explains, considering the example of Twinings of London, on one hand, why today he measures emotions with his team. And on the other hand, why this influences the marketing and the corporate strategy of his clients lastingly.

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Sharper profile due to emotions

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The customer friendliness of many banks leaves much to be desired. In various ways, concerning the customer focus, financial institutions could learn much from the retail business and the gastronomy. Continue reading

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NZZ-Documentation: The Skin

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“The skin is the most multifaceted organ that exists.

It’s medical confirmed, that the sense of touch is the first impulse of an unborn child. Nothing else as skin impulses have such an important impact of newborns growth, it’s major that they learn how to react to those impulses.

Everyone has 10 – 20 mio. sense of touch receptors. In every fingertip exists about 2000 of these receptors. This knowledge is not just helpful for physical therapies, with different tests of using sense of touch it’s possible to diagnose mental disorder like anorexia or other disease.

So our skin is not just for kissing, it has just a few other very important vital functions.”

More information can be found in the NZZ-Documentation

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Volg on everyone’s lips: Everybody wants to have a piece of the “Volg Danke-Kuchen”

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Volg, the well-known retailer of the Swiss village communities, launched a new product format just on schedule for Mother’s Day – the “Volg Danke-Kuchen”.

What is the specialty of this product? – The flavour combination and a smart packaging.

A cake with two different flavours, which summarizes the emotions towards Volg in terms of taste, was developed especially for Volg. Analogue a Corporate Design, where a brand communicates visually, it is here a so called CorporateTaste© that conveys the brand over all senses and is like that, highly emotive. Hence, the brand Volg can be brought experienceably closer to the client, and marketing, communication and branding can be conducted over yet little used channels. Continue reading

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Volg to go: Convenience emotionally invented anew

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Volg, a comparatively small retailer, but a clever market leader in respect of village stores, started the development and realization of a new convenience concept. This is to being able to offer their clients new services and products, and like that to comply with the trend of an increasing mobile society.

As a base, there was the idea to bring a new convenience dimension into the well-known village stores. A product which offers the client easy and fast everything; from a fresh snack, to a good coffee to a varied meal and which brings as well chances and increment value from the retail trade’s perspective. Continue reading

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Quanilla: Fresh curd cheese gives Milchschnitte & Co. a hard time

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For a fresh new product for the Swiss chocolate bar market, the name, as well as the packaging, have been developed – completely independent and multisensual – based on the results of an initially implemented Emo-Study. It was about defining the Swiss chocolate bar market with Milchschnitte & Co. anew.

Imagine a marvelous, magical world of curd cheese. The brand name “QUANILLA” gives you that feeling as well on your tongue and palatal. The moment that you hold it in your hand you can sense it as well, you can understand now fully the curd cheese world, which is encased with delicious chocolate. The first bite confirms your expectations; it tastes exactly like it looked before, like it pronounced itself and as it felt like.

With this, you have been a witness of fine multisensual marketing and EmoDesign®. And this works like that: Continue reading

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What makes your coffee machine amiable

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New findings from brain research pave the way for new, effective forms of product and communication design. – Philipp Zutt

Neurology (brain research) is one of the most important scientific fields of development. Not only does it generate findings for medical science, but also strongly influences other fields of knowledge. Thus, besides neuropsychology and neurobiology, there are concepts such as neuropedagogy (brain-compatible teaching and learning), neurorobotics (application of neuronal regulations for autonomous robots) or neuromarketing (determination of consumers’ desires and needs).

In the meantime, information on the term “neuro-design” or “neurodesign” can be found on Google. What is it about? Neurodesign is the utilization of neurological findings for design. On the one hand, century-old assumptions, e.g. about graphical effects, can be proved by means of imaging methods, which depict brain activity graphically. On the other hand, graphic artists, composers, product and package developers or even advertisers learn how the design of products and communication achieves a better effect on the customers’ brains. The following four subjects give you an insight in the possibilities of neurodesign:

1. Our Brain Prefers the Beautiful
As early as 300 B.C., Euclid devoted himself to the search for mathematic rules for the beautiful and came across the golden ratio. Leonardo da Vinci used this principle in his paintings. In 1876, the founder of experimental psychology, Gustav Theodor Fechner, noticed that his test persons preferred rectangles following the golden ratio to other rectangles. The ratio between two sides, expressed mathematically by the number phi (Φ), also repeatedly recurs in nature: In the arrangement of the seeds of a sunflower, in the scaling of fir cones, in the structure of snail shells, in the inflorescence of rose petals, or in the tendency of the ratios of diverse limbs of the human body (e.g. the ratio between upper arm and forearm).

A Design for all senses: This coffee machine was designed by the specialists together in parallel. Bild: Robert Bosch Hausgeräte GmbH; Montage: ke

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I am my connectome by Sebastian Seung at TED

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As humans we are biopsychosozial subjects, that is a fact. Everybody also agrees that we have a unique genom/DNA, except for twins. Mr Seung lifts this to another level with his hypothesis “I am my connectome” as we are also different in our neuronal connections and I want to share this with you.

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